10W's: 5 + 3 + 2
First there were 5 Ws and then 3 other important ones came along... all grown with the help of one W seed.
Yoyuu Communications, conceived in 1998, grew after a cadet scribe applied the 5Ws to The Trade and real life
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The Aussie based Yoyuu advocate lived and breathed Who, What, When, Where and Why on the beat across a host of Big Smoke community rags. A decent yarn or two as a journo for Rupert led to the 5W's helping a number of things being discovered:
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- Suburban heros = inspiration and joy (i.e: normal people are way amazing!)
- Journo's have major social disability/ies (more on that another time!)
- Ask questions and stay true to yourself = the best way to learn and grow (ditto above)
- The joy of story telling, it is the most impactful way to communicate...
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Insert here the line on a head stone, the one between birth and death that massively understates what actually went on... Then in 2015 more Ws arose...What Worked Well.
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These new 3W's continue to grow in importance today and are based on the study, living and learning of Positive Psychology. A staple family discussion around the Yoyuu Family kitchen table is always "WWW in your day/week/class/job?"
Young, old, visitors and even pets are all asked to contribute, answer and share. Sharing creates positive change, increases well being and bonds all - ensuring a better way forward - see for yourself when you ask someone "WWW in your day?" It'll move you, open the space between and enhance what comes next
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The 9th and 10th W? They may well be the seed that helped grow all of the Ws Yoyuu discovered. Everyone needs a rock - or in Yoyuu's case it's had two...
Wayneo and Women (sounds a bit weird putting that together). Those Ws are many people way more perfect than a paper clip (they know who they are) who are the most hardworking, intelligent, encouraging and loving allies, teachers, mentors, friends and family one paperclip fan could wish for. Yoyuu's Women are fab and so is our man.
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So with a full life behind it Yoyuu was born (in the Claska's Tokyo foyer circa: 2016) with the premise of helping others... no matter what the world throws at you next!
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I hope you can look around, stay curious, and tell sarah@yoyuu.com.au how positive communication has helped you...
Never underestimate the difference a tiny silver paper clip, a call, respectful silence, a smile and or an open ear will make
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